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Roots Canada Commercial (2017)

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Roots Canada Commercial

Spring/Summer 2017
 
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Plot / Description

Help us reach our goal to raise $150,000 in support of WE Indigenous Youth Empowerment Programming. Join us in celebrating key moments and people that have helped define our nation and what it can mean to be nice. Support this nice cause by purchasing your niceā„¢ button, 100% of the profits will be donated. We encourage all of Canada to #BeNice to create an even better next 150 years. 
 
"Roots Canada: Celebrating 150 years of being nice."

Voiceover

Here's 150 years of being nice. Not just the polite nice, not the funny nice, the real nice. The kind of nice that takes guts. The courageous nice, the selfless nice and the disruptive nice. But being nice means finding the good within the bad. Nice means screaming when you have no voice. Nice is opening doors when others are closed. Nice is standing tall when you can barely stand at all. And sometimes nice is knowing when sorry just isn't enough. Canada. Here's to another 150 years of being nice.

Written Text

Free Hugs 
NHL's First Black Player 
Welcome 
Gander 
Greenpeace 
Illegal 
Refugees Welcome! 
Terry Fox Marathon 
How do you "reconcile" 
be nice. 
Canada 
150 
Roots