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Carhartt Commercial (2017)

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Carhartt Commercial

Spring/Summer 2017
 
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Plot / Description

We made this film because when you work at Carhartt you're constantly inspired by strong women on a daily basis - from the women who work in our own factories in Kentucky and Tennessee to the women who wear our jackets and bibs on the farms, ranches and high rises of America. We've been making workwear for women since the 1940's, when Rosie the Riveter showed the world she can build or fix anything. We see that spirit alive and well in the real women and moms in this film. While the film is certainly an ode to moms everywhere - it's meant for any woman, man or child, who comes from a strong woman. #AllHailMom 
 
"All Hail the Carhartt Woman"

Voiceover

Today in school we learned about Rosie the Riveter. My teacher said she could build or fix anything. They said she could take on the world. She reminds me of you, mom. You're not afraid of anything. You make me feel like I'm the luckiest kid alive. I love you, mom.

Written Text

1943 
All Hail the Carhartt Woman 
All Hail Mom 
Carhartt 
#AllHailMom