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Bai Commercial (2017)

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Bai Commercial

Spring/Summer 2017
 
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Plot / Description

"Bai - We Unbelieve" 
Unbelieve. It’s our mantra. Our battle cry. We unbelieve that great taste and good for you can’t go together. And we also unbelieve that a horse-whispering, Christopher-Walken-loving brand can’t have a serious, heartfelt side too. Watch the video. Justin Timberlake will help explain.

Voiceover

We're taught that we should dream big. Ignore the impossible. That asking questions is a good thing... until we start asking too many. Then we start hearing a lot of "because". You know what? Because sucks, and it never solved anything. 
 
So at Bai, we had to make a choice. Follow the crowd and fall in line, or be one of the unconvinced. The ones who take conventional wisdom, and unbelieve. What you unbelieve, it's more than a state of mind. It's a statement about your potential. It's the flash that sparks a revolution, and the glowing ember inside all of us that refuses to ever, ever go out. Unbelieve that there's no new ideas under the sun. Unbelieve that the little guy can't take on an entire industry. Unbelieve that great taste and good for you can't go together. And if you're able to unbelieve, life can be unbelieveable.

Written Text

We're taught that we should dream big 
Ignore the impossible 
That asking questions is a good thing 
Until we start asking too many 
Then we start hearing a lot of "because" 
You know what? 
Because sucks 
So at Bai, we had to make a choice 
Follow the crowd and fall in line 
or be one of the unconvinced 
The ones who take conventional wisdom 
Unbelieve 
What you unbelieve, it's more than a state of mind 
It's a statement about your potential 
It's the flash that sparks a revolution 
and the glowing ember inside all of us 
that refuses to ever, ever go out 
Unbelieve that there's no new ideas under the sun 
Unbelieve that the little guy can't take on an entire industry 
Unbelieve that great taste and good for you can't go together 
And if you're able to unbelieve 
Life can be unbelievable 
Bai