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Bai Commercial (2017)

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Bai Commercial

Summer/Fall 2017
 
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  • Download on iTunes Buy on Amazon.com - Get the Song: No Other Name by Ryan Taubert
  • Download on iTunes Buy on Amazon.com - Get the App: Bai

Plot / Description

"Bai - We Unbelieve" Unbelieve. It’s our mantra. Our battle cry. We unbelieve that great taste and good for you can’t go together. And we also unbelieve that a horse-whispering, Christopher-Walken-loving brand can’t have a serious, heartfelt side too. Watch the video. Justin Timberlake will help explain.

Voiceover / Dialog / Script / Spoken Word

We're taught that we should dream big. Ignore the impossible. That asking questions is a good thing... until we start asking too many. Then we start hearing a lot of "because". You know what? Because sucks, and it never solved anything. So at Bai, we had to make a choice. Follow the crowd and fall in line, or be one of the unconvinced. The ones who take conventional wisdom, and unbelieve. What you unbelieve, it's more than a state of mind. It's a statement about your potential. It's the flash that sparks a revolution, and the glowing ember inside all of us that refuses to ever, ever go out. Unbelieve that there's no new ideas under the sun. Unbelieve that the little guy can't take on an entire industry. Unbelieve that great taste and good for you can't go together. And if you're able to unbelieve, life can be unbelieveable.

Written Text

We're taught that we should dream big Ignore the impossible That asking questions is a good thing Until we start asking too many Then we start hearing a lot of "because" You know what? Because sucks So at Bai, we had to make a choice Follow the crowd and fall in line or be one of the unconvinced The ones who take conventional wisdom Unbelieve What you unbelieve, it's more than a state of mind It's a statement about your potential It's the flash that sparks a revolution and the glowing ember inside all of us that refuses to ever, ever go out Unbelieve that there's no new ideas under the sun Unbelieve that the little guy can't take on an entire industry Unbelieve that great taste and good for you can't go together And if you're able to unbelieve Life can be unbelievable Bai