This simple plastic bag summarises everything we believe in: That design, function, and quality shouldn’t be just for a few. 
"IKEA - The Blue Bag"

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Wow, look at that bag. Might be the most hard-working bag in the world. Every single day. Why should function and quality be a privilege for a few if we can do something about it? That question is behind everything we do. So in a way, when you carry this blue bag around, you carry a lot of the stuff we believe in as well.

Written Text

Everyday. It's Our Job.  

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