Description

"iPhone 7 — The Archives — Apple" 
The Memories tab in the Photos app automatically creates beautiful movies out of the photos and videos in your camera roll in a matter of seconds. 
 
This ad from Apple features an old man working in a magical library. He pulls open an impossibly long drawer and pulls out a printed photo that has moving images. He puts it in an old leather notebook and then goes up an old elevator to pull a reel of movie film, grabs something else from under a glass display then carts everything he's picked out to a cutting room. He sets up an ink press an manually puts captions and words with some of the pictures. He carefully splices everything into a film reel (which itself has moving pictures even though it's not in a movie projector. When he's finally done he loads it into a projector to watch the finished product which is a home video montage of his children. 
 
We then see someone watching this video on their iPhone. A light comes on in the library and the old librarian starts creating a new movie for someone else. There's a magical archivist in your iPhone.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Papa, hola. 
Hola 
No, no, no, no, no. 
 
(Lyrics) 
Oh, my, love, my darling I've hungered for 
Your touch, a long lonely time 
I'll be coming home wait for me.

Written Text

Papa Hola 3/2/16 
Together 
Creating movie... 
Together 
Best of the Year 2016 
Memories 
Movies made for you on iPhone 7 
Practically magic

Pop Culture Connections - Outgoing


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