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Adidas Commercial (2017)

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Adidas Commercial

Summer/Fall 2017
 
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Plot / Description

adidas has always been about the athlete. After all, it’s the athlete who makes a sport worth following. So what if the athlete represents an unknown, unfollowed sport? adidas presents #FanTheFire - an initiative to lift unknown athletes & sports out of obscurity. 
 
"adidas Uprising #FanTheFire"

Voiceover

My dear son, my day has just ended. But miles across the world, yours has just begun. Your dream is young, just like you. So go and sweat before the sun can see it. You have it in you, the spark that could ignite a thousand dreams. You are allowed to fail but not quit. Slow down for a moment, but stop at nothing. You will learn the hard way that talent alone is not enough. You have to be tough and relentless. Never doubt and never waver from the path you have chosen. You will feel the weight of the nation upon your shoulders, but you will still rise again and again. For this dream is not yours alone, but ours. So wake up. The world needs to know your name.

Written Text

Nishchay Luthra 
18-Year Old Figure Skater. 
9-Time National Gold Medalist. 
Now Training In Florida To Represent India At The 2018 Winter Games.  
All On His Own. 
Let's Show Him That His Mom Isn't His Only Fan. 
#FanTheFire 
adidas