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Proctor & Gamble (P&G) Commercial (2018)

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Proctor & Gamble (P&G) Commercial

Spring/Summer 2018
 
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  • Download on iTunes Buy on Amazon.com - Get the Song: What's Up? by 4 Non Blondes
  • Download on iTunes Buy on Amazon.com - Get the App: Proctor & Gamble (P&G)

Plot / Description

"P&G: #WeSeeEqual" 
A gender equal world is a better world for all. Through our actions and the conversations that we spark, we aspire to build a better world for all of us — inside and outside of P&G — free from gender bias and with equal representation and an equal voice for women and men. A world where everyone sees equal. 
 
Dad in crib with baby 
Girl working on math in school 
Soldier coming home to his kids 
Kids doing a fun science experiment in their kitchen 
Man changing a baby's diaper 
Girl doing karate moves 
Mom coming home to a toddler 
An old woman bungee jumping 
A dad making a baby laugh

Voiceover

Papa 
Do it! 
 
(Lyrics) 
Twenty-five years and my life is still 
Trying to get up that great big hill of hope 
For a destination 
 
I realized quickly when I knew I should 
That the world was made up of this brotherhood of man 
For whatever that means 
 
And so I cry sometimes 
When I'm lying in bed just to get it all out 
What's in my head 
And I, I am feeling a little peculiar 
 
And so I wake in the morning 
And I step outside 
And I take a deep breath and I get real high 
And I scream from the top of my lungs 
What's going on? 
 
And I say, hey yeah yeah, hey yeah yeah 
I said hey, what's going on?

Written Text

Hugs don't care who give them. 
Equations don't care who solve them. 
Tears don't care who cry them. 
Science doesn't care who studies it. 
Diapers don't care who change them. 
Butts don't care who kick them. 
Households don't care who head them. 
Fears don't care who conquer them. 
Love doesn't care who gives it. 
Equal pay doesn't care who demands it. 
At P&G #WeSeeEqual 
Always, Ariel, Pampers, Pantene, SK-II, Secret 
P&G #WeSeeEqual