Plot / Description
"The Talk - Procter & Gamble (My Black is Beautiful) 2017"
The conversations we have but don't want to...that's 'The Talk.' Scenes of black parents openly sharing truths about bias their children will experience. It's time we #TalkAboutBias. Let's all talk about "The Talk" so we can end the need to have it.
This commercial depicts real life scenarios in which African-American parents openly engage in "The Talk" about bias their children will experience being an African-American in the United States.
My Black is Beautiful commercial for Procter & Gamble via BBDO New York Advertising Agency
Category: Health, Beauty
Advertising Agency: Bbdo New York, Usa
Director: Malik Vitthal/ The Corner Shop
Who said that?
The lady at the store.
That is not a compliment.
Listen. It's an ugly, nasty word, and you are gonna hear it. Nothin' I can do about that, but you are not gonna let that word hurt you. You hear me?
There are some people who think you don't deserve the same privileges just because of what you look like. It's not fair. It's not.
Remember you can do anything they can. Difference is, you have to work twice as hard and be twice as smart.
Come straight home after practice. You got your ID?
In case they stop you.
How's your rear view.
You good? You see?
Now, when you get pulled over...
Mom, I'm a good driver. Don't worry.
This is not about you getting a ticket. This is about you not coming home.
I'm gonna be okay. Right?
It's not fair, but you keep showing up.
You are not pretty for a black girl. You are beautiful period. Okay? Don't ever forget that.
Let's all talk about "The Talk" so we can end the need to have it.
My Black is Beautiful
It's time for everyone to #TalkAboutBias
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