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Proctor & Gamble (P&G) Commercial (2017)

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Proctor & Gamble (P&G) Commercial

Summer/Fall 2017
 
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Plot / Description

"The Talk - Procter & Gamble (My Black is Beautiful) 2017" 
The conversations we have but don't want to...that's 'The Talk.' Scenes of black parents openly sharing truths about bias their children will experience. It's time we #TalkAboutBias. Let's all talk about "The Talk" so we can end the need to have it.  
 
This commercial depicts real life scenarios in which African-American parents openly engage in "The Talk" about bias their children will experience being an African-American in the United States.  
 
My Black is Beautiful commercial for Procter & Gamble via BBDO New York Advertising Agency 
 
Category: Health, Beauty 
Brand: P&G 
Country: USA 
Advertising Agency: Bbdo New York, Usa 
Director: Malik Vitthal/ The Corner Shop

Voiceover / Dialog / Script / Spoken Word

Who said that? 
The lady at the store. 
That is not a compliment. 
Listen. It's an ugly, nasty word, and you are gonna hear it. Nothin' I can do about that, but you are not gonna let that word hurt you. You hear me? 
There are some people who think you don't deserve the same privileges just because of what you look like. It's not fair. It's not. 
Remember you can do anything they can. Difference is, you have to work twice as hard and be twice as smart. 
Come straight home after practice. You got your ID? 
Yeah. 
In case they stop you. 
How's your rear view. 
Looks good. 
You good? You see? 
Now, when you get pulled over... 
Mom, I'm a good driver. Don't worry. 
This is not about you getting a ticket. This is about you not coming home. 
I'm gonna be okay. Right? 
It's not fair, but you keep showing up. 
You are not pretty for a black girl. You are beautiful period. Okay? Don't ever forget that.

Written Text

Galaxy Camp 
Let's all talk about "The Talk" so we can end the need to have it. 
P&G 
My Black is Beautiful 
It's time for everyone to #TalkAboutBias 
Get engaged - Facebook 
Learn More - P&G 
Join Our Community - My Black Is Beautiful