"NFL - Inside These Lines - Unity Ad" This NFL ad shows field crew painting lines on a football field in between football highlight clips. We assume they are just painting the yard markers, but at the end, they have been painting a map of the United States on the field. We realize that "Inside These Lines", they were talking about us as a country - not players on a football field. Inside these lines, we don't have to come from the same place to help each other reach the same destination. Inside these lines, we may have our differences, but recognize there's more that unites us. Inside these lines, it's a game of inches, and there's no such thing as an easy yard when you're fighting to move forward. Inside these lines, we're not only defined by our victories, but by the way we handle our defeats. Inside these lines, we can bring out the best in each other and live united. Inside these lines. Back in the Kansas City locker rooms where Commissioner Pete Rozelle... About this AFL/NFL Championship... No time to waste. Let's work. Touchdown!