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National Society for the Prevention of Cruelty to Children (NSPCC) Commercial (2018)

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Plot / Description

The video is titled ‘Say Something’ and features the thoughts of a little girl and her netball coach, both ultimately breaking the silence with a simple “hi” which is the first step towards addressing their internal conflict. It ends with a call to action, urging the audience to help the NSPCC by encouraging conversation if abuse is suspected and to donate at nspcc.org.uk. "NSPCC UK PSA to Highlight Prevalence of Childhood Sexual Abuse by Leo Burnett"

Voiceover / Dialog / Script / Spoken Word

Let's go, all the way down. Keep the ball moving. Something's happening. Something's happening. Something bad. Something bad. I'm too afraid to say anything. Too afraid to say anything. I know I've got to be brave. I know I've got to be brave. It's hard. It's hard. Talk to me. Talk to me. Well done, everyone! Let's go! Hi. Hi. Help us break the silence. Donate at nspcc.org.uk.

Written Text

1 in 20 children experience sexual abuse. We work with every community to break the silence that surrounds it. NSPCC Donate at nspcc.org.uk Every childhood is worth fighting for