Plot / Description
The new ad campaign for UK sofa retailer Sofology will significantly differentiate the brand from the rest of the market, who are obsessed with price and promotion and making customers think that all sofas are the same. Using the strap line ‘feel at home on a sofa you love’, the campaign is designed to raise the value of how amazing being at home is and so choosing the right sofa, an exclusive Sofology sofa, is important, as you’ll live with it every day for 7 – 10 years.
Owen Wilson will feature in the TV ads as well as making a special appearance in new idents for the specialist sofa retailers’ long-standing sponsorship of Gogglebox. The campaign will also run across all channels, including Digital, Social and instore.
"Sofology Ad Campaign Starring Owen Wilson"
People are usually happiest at home. You wanna know who said that? Shakespeare! Isn't that crazy? Mind blown. I wonder what made him happy at home. Well, probably the same stuff that makes us happy. Talking, thinking, texting, cuddling on ye olde sofa. Waxing that little beard.
When home really matters, sofology. Feel at home on a sofa you love.
Feel at home on a sofa you love.
sofology.co.uk | in store | 0800 140 40 40