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FedEx Commercial (2017 - present)

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FedEx Commercial

Fall/Winter 2017
Genres: Services
 
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Plot / Description

Since some consumers still primarily associate FedEx with aiding giant Fortune 500 companies, this campaign by BBDO NY and directed by Randy Krallman aims to remind micro-business owners that FedEx Ground is more "affordable and fast" than they might think. 
 
 
"FedEx Buyout by BBDO NY"

Voiceover

Why aren't we showing a profit yet? 
We're working on it.  
It's not good enough. I want a buyout. 
Fine! Here is the value of your shares.  
Hey! Here's an idea. FedEx offers affordable and fast ground shipping. That'll be great for business and help us manage our costs.  
I want back in. 
Well, since you left, our valuation has doubled.  
Do you have a quarter? 
Nope. 
We'll be accepting interns in the fall. 
Affordable, fast, FedEx Ground.

Written Text

FedEx 
Ground 
fedex.com/affordableground