Plot / Description
Since some consumers still primarily associate FedEx with aiding giant Fortune 500 companies, this campaign by BBDO NY and directed by Randy Krallman aims to remind micro-business owners that FedEx Ground is more "affordable and fast" than they might think.
"FedEx Buyout by BBDO NY"
Why aren't we showing a profit yet?
We're working on it.
It's not good enough. I want a buyout.
Fine! Here is the value of your shares.
Hey! Here's an idea. FedEx offers affordable and fast ground shipping. That'll be great for business and help us manage our costs.
I want back in.
Well, since you left, our valuation has doubled.
Do you have a quarter?
We'll be accepting interns in the fall.
Affordable, fast, FedEx Ground.