Plot / Description
Since some consumers still primarily associate FedEx with aiding giant Fortune 500 companies, this campaign aims to remind micro-business owners that FedEx Ground is more "affordable and fast" than they might think.
"FedEx Corner Office by BBDO NY"
Brian, your suggestion to use FedEx Ground for our online shipping is paying off. They really are affordable and fast. Come with me. So, I don't have a lot to reward you with, but for now, please take this corner office.
But this is your son's room.
Oh, don't worry, he won't even know you're here. Josh!! See? Enjoy. You've earned it.
Affordable, fast, FedEx Ground.