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Apple Commercial (2018)

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Apple Commercial

Spring 2018
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  • Download on iTunes Buy on - Get the Song: Kangaru by Johann Johannsson
  • Download on iTunes Buy on - Get the App: Apple

Plot / Description

At Apple, “open” isn’t just a word. It’s our culture. One that embraces faiths, disabilities, races, ages, ideologies, personalities, and differences. Because humanity isn’t singular. It’s plural. Learn more: "Apple — Inclusion & Diversity — Open"

Voiceover / Dialog / Script / Spoken Word

Open. Open a door and it opens all the others. Open a mind and see what happens next. No great thing, no beautiful invention was created in a vacuum. It happens when we leave our comfort zone and come together. Embrace faiths, cultures, disabilities, difference. Embrace races, ages, ideologies, personalities. Creating a tool or device nobody saw coming. Humanity is plural, not singular. The best way the world works is everybody in, nobody out. So who we're made of is everyone. Differences not just celebrated but essential. Many more women in charge, equal pay for equal work everywhere. A new generation of Apple more diverse than the one that came before. Open is not just who we are but what we believe as a company, because humanity isn't singular, it's plural. The truth is, we don't see things the same. The power is, we don't see things the same.

Written Text

Welcome to a portrait of Apple. 68 employees revealing who we are. And what we believe. Apple