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Breast Cancer Now Commercial (2017 - present)

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Breast Cancer Now Commercial

Fall/Winter 2017
Download on iTunes Buy on
  • Download on iTunes Buy on - Get the Song: The Great Escape by Patrick Watson
  • Download on iTunes Buy on - Get the App: Breast Cancer Now

Plot / Description

The film follows a young girl on a secret mission – the purpose of which isn’t revealed to the viewer until the very end. Over a series of days, we see the tiny trooper determinedly studying complex science textbooks, watching quantum theory videos, and raiding the house for objects to use in her special project. In the final reveal, the girl wakes up her mother, who has breast cancer - and leads her inside a ‘time machine’ that she has made from cardboard and household items. As mother and daughter sit in the makeshift machine together, the girl turns the dial from 2017 to 2050. 
"UK Charity Breast Cancer Now Delivers Powerful Message in '2050' Ad Campaign"


Theoretically, time travel is possible... 
(Lyrics) Bad day, looking for a way home 
Looking for the great escape 
Gets in his car and drives away 
Far from all the things that we are 
Puts on a smile and breathes it in 
And breathes it out, he says 
Bye bye bye to all of the noise 
Oh, he says, bye bye bye to all of the noise 
Doo doo doo doo doo noo noo 
Doo doo doo doo doo noo noo noo noo 
Doo doo doo doo doo noo noo 
Doo doo doo doo doo noo noo noo noo 
Hey child, things are looking down 
That's okay, you don't need to win anyways 
Don't be afraid, just eat up all the gray and it will fade all away 
Don't let yourself fall down

Written Text

We believe that by 2050, everyone who develops breast cancer will live.  
For some, 2050 can't come soon enough. 
breast cancer now