"IKEA - Da Capo"
This ad starts with a man shining his shoes. He then leaves home and gets on the bus. He arrives at a building and straightens himself up to meet his mom in a nursing home who appears to have dementia. He gives her a gift, puts on a vinyl record, and dances with her and she smiles and has a good time. At the end, we see the gift he gave her - a framed picture of the two of them when the man was a little boy and they were dancing together.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Let's dance
Put on your red shoes and dance the blues
Let's dance
To the song they're playing on the radio
Let's sway
While color lights up your face
Sway through the crowd to an empty space

Written Text

Virserum frame 49:-
Where life happens

Pop Culture Connections - Outgoing

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