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Bud Light - Ye Olde Pep Talk The king inspires his loyal subjects in a time of great distress. This extended 2018 Super Bowl teaser ad shows the "Dilly Dilly" king giving a non-so-pep talk to his subjects before a battle. The enemy's army is stronger, with better horses, and better weapons, but they are out of Bud Light and the enemy has some. That's all his army of men, women, and children need to encourage them to charge into battle. Men, women, Dilly Dilly! Dilly dilly. Sure, we may be outnumbered 20 to 1. They may have more men, more horses. And their horses may be faster and more intelligent than ours. They have arrows with fire which probably don't hurt more than the regular ones. And unlike them, we have very little training. Um, look, I'm gonna level with you guys - we're out of Bud Light, and they have some! So DILLY DILLY! DILLY DILLY! Bud Light To be continued...

If you can’t count on a friend to bring Bud Light to the party, then that’s not a friend you can count on. "Bud Light: Banquet" Sir Jeremy, you are a true friend of the Crown. Dilly dilly! Dilly dilly! Madam Susan, you are an even truer friend of the Crown. Dilly dilly! Dilly dilly! What um, what is that? This is a spiced honey mead wine that I have really been into lately. So, uh, dilly dilly? Right? Please follow Sir Brad. He's going to give you a private tour of the pit of misery. I'm sorry, what? Pit of misery! Dilly dilly! Dilly dilly! Here's to the friends you can always count on. Bud Light, brewed to be America's favorite light lager. Bud Light Famous Among Friends

"Bud Light - Pit of Misery" The Dilly Dilly saga continues after a man is given a "private tour of the Pit of Misery." We see a man with a 12 pack of Bud Light open the gate and then throw the keys away. Other people are inside in various states of torture - the rack, in cages, hung upside down. They ask where he's been, and he nonchalantly replies that he went to get beer. He hands everyone a bottle, and then gets back in his own chains. Dilly dilly. Greg, you're alive. Where'd you go? Wait, so you escaped the Pit of Misery, and you came back. Yeah, with Bud Light. That is the dumbest thing that... Oh, shut up, Doug. Yeah, shut up, Doug. Dilly dilly. Dilly dilly! So, what'd I miss? Kevin cried. No I didn't! Yes you did. Here's to the friends you can always count on. Pit of Misery Bud Light Famous Among Friends

Bud Light - Handouts Enter for thy chance to winneth Super Bowl tickets for life. BUD LIGHT® SUPER BOWL TICKETS FOR LIFE* SWEEPSTAKES NO PURCHASE NECESSARY. Open to US residents 21+. Begins 12/4/17 and ends1/22/18. Multiple entry periods. See Official Rules at http://www.budlight.com/en/sbtix-rules.html for entry, entry deadlines, prizes and complete details. Void where prohibited. Yours is a generous King. Dilly dilly, your majesty. Super Bowl tickets for life? I'm gonna need that case back. Get it. Get it. Enter for your chance to win four Super Bowl tickets for life. Enter For Your Chance To Win Four Super Bowl Tickets For Life*

Bud Light - Wizard Wizards have many abilities, but a wizard with the ability to bring Bud Light is a wizard you can count on. Well done, Wizard. You are a true friend of the Crown. Dilly dilly! Dilly dilly! What would you have me do now, your majesty? Turn that into Bud Light. OK. Now turn that statue into Bud Light. You know, your highness, I can do other things. I can put a curse on your enemies! I can make you immortal. Yeah, no, just the Bud Light thing. Dilly dilly! Dilly dilly! Here's to the friends you can always count on. Bud Light Famous Among Friends

Bud Light - The Bud Knight Hark! A hero arriveth to smite thine enemies and pick up thy 24-packs. Are we winning? No. It seems so small from back here. I can't tell. Look! It's the Bud Knight. It's the Bud Knight. We're saved. Yes! Dilly Dilly! Time to do what must be done. I did it. Hey, Bud Knight. Aren't you going to fight with us? Oh, uh, a buddy of mine is having this 30th birthday thing. Ah. Well, yeah, that's understandable. Hey, if you survive, come by. Probably won't happen, but... Yeah, that's true. You know what? Watch this. BUD KNIGHT! Wow, somebody likes attention. Here's to the friends you can always count on. Bud Light Ice Beer Snacks Bud Light - Famous among friends

For the Eagles of Philadelphia: A Royal Proclamation May this speech inspire you to fight bravely in battle, not crack under pressure like some sort of large bell. Eagles of Philadelphia, well, I'm surprised to see you guys here. I thought it was all over. But even though the King is never wrong, it looks like I was wrong. Which I never am. The injury gods threw mud at you, but the perseverance gods wiped you off and patted your behind. Now all you need is Lady Luck and Lord Victory to smile upon thee, and the championship will be thine. So for you, I'll say it only once - Philly Philly! A message to The Eagles of Philadelphia from Your King Bud Light

For the Jaguars of Jacksonville: A Royal Proclamation Thou hast made it this far. May thy King’s words guideth you to victory. Ye Jaguars of Jacksonville, I knew you would emerge from your prior battles victorious. Because I believed in you, and also because my royal fortune teller predicted three things: You would make it to the Super Bowl, you would win the Super Bowl, and I would be poisoned by my cousin. Let's hope she's right. Dilly Dilly! A message to The Jaguars of Jacksonville from Your King Bud Light

For the Patriots of New England: A Royal Proclamation We have seen thee achieve greatness in battle, but canst thou continue to defend thy throne? Patriots of New England, hear my words! When my enemies want to dethrone you, you must defend what is yours. And when haters accusith thee of foul play, remember it's because they are jealous of thy rings. And when thou feelest that the battle is all but lost, rely on the wisdom and handsomeness of thy quarterback. Follow your sleeveless leader! Dilly Dilly! A message to The Patriots of New England from Your King Bud Light

"Bud Light - Sacrifice" When your friends are counting on you to throw a Super Bowl party, sometimes you have to make the ultimate sacrifice. I'm still not sure there's enough Bud Light for our Super Bowl party. Wizard, turn me into Bud Light. Dilly Dilly. Whoa, whoa, I was kidding! Just do the throne. I can't believe you were going to do that. Here's to the friends you can always count on. Bud Light Famous Among Friends

Bud Light - Previously on Dilly Dilly A look back at the moments that prepared us for the Battle of Beer Run. Pit of Misery, Dilly Dilly! Yeah shut up Doug. Dilly Dilly! Dilly Dilly! Dilly Dilly! Look, I'm gonna level with you guys. We're out of Bud Light and they have some! In the beginning... X Pit of Misery, Dilly Dilly! Yeah shut up Doug. Dilly Dilly! Dilly Dilly! *poof* The story continues... We're out of Bud Light and they have some! The Kingdom goes to War. Dilly Dilly

For the Footballers of Minneapolis: A Royal Proclamation Heed thy King’s words so that you may raid and pillage thine enemies. Ye Footballers of Minnesota, as any, we all know 'tis no greater honor than to do battle on one's owneth land. And 'tis no greater dishonor than to watch two other kingdoms do battle on one's owneth land while one sits at home on one's couch. So, Dilly Dilly! A message to The Football Warriors of Minnesota from Your King Bud Light