This new ad campaign by Leo Burnett London celebrates 50 years of The Big Mac. It takes viewers from the 1970s to the present day, celebrating 50 years since the first ever appearance of McDonald’s Big Mac.

"Leo Burnett London Celebrates 50 Years of the Big Mac in 'The First Time' TV Spot"

Voiceover, Dialog, Spoken Text, Script, or Lyrics

What is it?
Big Mac. From that new place down there.
Big Mac. I wonder what that's all about.
Well it's two burgers and there's bread in the middle?
I'll have one of them.
You've never had a Big Mac?
Wait! Wait! Got it. Get in the car.
This guy has never had a Big Mac.
Does he not get out much?
What's this?
Mac Jr.
And what's that?
Grand Big Mac.
Celebrating 50 years of the Big Mac with the limited edition Mac Jr. and Grand Big Mac.
Still good.
Still good.
So enjoy your first time all over again.

(Lyrics) Live baby live
Now that the day is over
I got a new sensation
In perfect moments

Sleep baby sleep
Now that the night is over
And the sun comes like a god
Into our room

A new sensation
Right now
Gonna take you over
A new sensation

Written Text

McDonald's introduces Big Mac.
Mac Jr.
Big Mac
Grand Big Mac
Celebrating 50 Years

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