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McDonald's Commercial (2018)

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McDonald's Commercial

Winter/Spring 2018
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Plot / Description

This new ad campaign by Leo Burnett London celebrates 50 years of The Big Mac. It takes viewers from the 1970s to the present day, celebrating 50 years since the first ever appearance of McDonald’s Big Mac. 
"Leo Burnett London Celebrates 50 Years of the Big Mac in 'The First Time' TV Spot"

Voiceover / Dialog / Script / Spoken Word

What is it? 
Big Mac. From that new place down there.  
Big Mac. I wonder what that's all about.  
Well it's two burgers and there's bread in the middle? 
I'll have one of them.  
You've never had a Big Mac? 
Wait! Wait! Got it. Get in the car. 
This guy has never had a Big Mac.  
Does he not get out much? 
What's this? 
Mac Jr.  
And what's that? 
Grand Big Mac.  
Celebrating 50 years of the Big Mac with the limited edition Mac Jr. and Grand Big Mac.  
Still good.  
Still good. 
So enjoy your first time all over again.  
(Lyrics) Live baby live 
Now that the day is over 
I got a new sensation 
In perfect moments 
Sleep baby sleep 
Now that the night is over 
And the sun comes like a god 
Into our room 
A new sensation 
Right now 
Gonna take you over 
A new sensation

Written Text

McDonald's introduces Big Mac. 
Mac Jr. 
Big Mac 
Grand Big Mac 
Celebrating 50 Years