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River Island Commercial (2018)

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River Island Commercial

Winter/Spring 2018
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Plot / Description

"Labels Are For Clothes | Be Unique With River Island | #LABELSAREFORCLOTHES" 
This spring we celebrate 30 years of River Island with an exciting people positive campaign. Bringing together a diverse cast as the faces and voices of RI, we explore identity and reject the idea of labelling. We believe that LABELS ARE FOR CLOTHES NOT PEOPLE, so we’re spinning tired stereotypes on their head and reclaiming labels to make them positive and truly, REAL!  
The only labels we endorse come in the clothes we make, not attached to the people who wear them. It doesn’t matter how you look, what you believe or who you love – we want to celebrate you and your unique style. Not just this season, always!

Voiceover / Dialog / Script / Spoken Word

Earthquaking, go shaking 
Got you in a temper 
Got you in a fever 
Got you beggin for pain reliever 
We got the bass you got Justin Beiber 
You a nightmare we the dream weaver 
Get a follower 
We the leader 
Cut thru your bullshit like meat cleaver 
Earth quakin 
Ego shakin 
Drop the haters 
See you later 
Pick up the pace now 
Ego shocking

Written Text

Do not separate 
100% boss 
Do not stereotype 
Made in 1961 
100% gender free 
Best kept together 
100% woman 
Pure champion 
Do not shrink 
#Labels are for clothes 
River Island 
Do Not Stereotype 
Do Mix Cultures 
Pure Confidence