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AT&T Commercial (2010)

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AT&T Commercial

Spring/Summer 2010
Genres: Services
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  • Download on iTunes Buy on - Get the Song: From the Morning by Nick Drake
  • Download on iTunes Buy on - Get the App: AT&T

Plot / Description

The commercial begins with a quick shot of a ladybug crawling on an orange piece of fabric and then it flies away. There is then a shot of the Hollywood sign covered in orange fabric. As the shot pulls back, we see that much of the surrounding area including hills, roads, and buildings are also blanketed in orange. We then see people inside and office/conference room, and the orange cloth is unrolled over the windows. A shot of the city shows that all the buildings are being covered. It then shows workers covering the Gateway Arch in St. Louis in orange, and then the same thing with the Hoover Damn, the road into Las Vegas, the city and casinos of Vegas, and later a groups of people pulling the fabic over the beach.


AT&T covered over 97% of all Americans.

Written Text

Las Vegas 
97% coverage 
Rethink Possible