The commercial begins with an interior view of the 2011 Ford Edge looking out on a city street, and then it shows as the car drives through a short tunnel and out the other side. After some quick shots of the exterior and rear of the vehicle. They then concentrate on the central screen which performs a variety of things such as handling hands-free calling, music/MP3s, GPS navigation, climate control, gas prices, and much more. They show a 3D view of the streets (including wireframe buildings). A picture of a boxer (dog) is shown on the display. They then show the speech recognition by allowing the driver to set the MP3 playlist (Kate's Mix) and change the temperature.
Voiceover, Dialog, Spoken Text, Script, or Lyrics
How new is the new Edge with My Ford Touch? Well, you could never do this before. Or this. Or this. And you definitely couldn't do this. Play Kate's Mix. Or this: Temparature 72 degrees. Say hello to the new Edge with Ford My Touch. Quite possibly the world's smartest crossover.
Oh oh oh Oho o o
Max Lund (749) 555-0194
Bopp's Phone, Quick Dial, Phone Book, Call History, Messaging, Settings
Privacy, Hold Call, Mute Call, Join Calls
My MP3, USB1, Pop, Morning Sun
Entertainment, Phone, Navigation, Climate
MP3 / Song information
Kate's Mix, Grant Mohrman, The Stereonaut, Cat Driscoll, Rodeo Rhapsody
Shayna Zaid and The Catch
Ford The New Edge