Another facet of Sì: Adwoa Aboah for Sì Passione

On the occasion of the launch of its new fragrance Sì Passione, Giorgio Armani celebrates the multi-faceted Sì woman by creating a campaign featuring Cate Blanchett, along with Adwoa Aboah and Sara Sampaio. More than a fragrance: Sì reveals the contemporary femininity of Giorgio Armani, “an irresistible combination of grace, strength and independence of spirit.”

Sì Passione adds a new dimension to the Sì fragrance personality by exploring a powerful emotion: passion. The new fragrance stands as a powerful reinvention of the Armani signature fragrance, a contemporary redefinition of a modern and bold notion of passion, showcasing a new point of view informed by today’s woman. #SaySiToPassion #SaySi

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Si Passione. The new fragrance. Giorgio Armani.

(Lyrics) Oh I feel closer to you there’s something in you
I pray with hunger now you know
Oh I feel closer to you, I’m bringing a war
I don’t want you lose me no more
Tonight the closer I get to you and your doubts
The more my spirit grows, the more my spirit grows
'Cause I'll be brave

Written Text

Giorgio Armani
Si Passione

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