Leo Burnett London Presents On Some Mornings, Only A Mcdonald’s Breakfast Will Do

McDonald’s is launching their latest breakfast campaign, which shows how on some mornings a McDonald’s breakfast provides the essential start to the day. The campaign, created by Leo Burnett London, comprises TV, OOH, digital display, radio, press and social. It is based on the idea that on some mornings when you need to shake off the night before, or gear up for the day ahead, not any old breakfast will do – it has to be a McDonald’s breakfast. In the 30-second TV spot, we follow a hen party setting off early with a long drive ahead. As the party gathers, they all share one common need – the need for a McDonald’s breakfast to set them up for the day. The TV ad is supported through the line and runs for nine weeks with media through OMD.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Ta-dah! How much do you love that? Look at your face!
Anyone want a pop tart?
Hey, I've got an idea. Driver! Take us there!

(Lyrics) I never met a girl who makes me feel the way that you do
(you're outta sight)
So fee fi fo fum
Look out baby 'cause here I come
And I'm bringing you a love that's true so get ready
So get ready

Written Text

We make breakfast

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