ALDO Spring Collection 2018 'Go for Bold' SIZZLE REEL
ALDO and digital agency Moving Image & Content have created the next iteration of their Spring 2018 campaign, called “Go For Bold.” The “Go For Bold” campaign strikes a balance between editorial and commercial in look and feel. It includes multiple videos, images and GIFs of people wearing ALDO’s vibrant apparel, capturing moments that feel relatable, yet aspirational. It will also take a multi-media approach comprised of bespoke, channel-specific assets, running across digital, print, OOH, social, and in-store at their 2,000 locations worldwide. “Go For Bold” also does not include repurposed content – each video, image and GIF created is meant to be platform-specific on different social and digital channels. Rooted in the concept of “open globalism,” the campaign features both real people and models, many of blended races, to represent our shifting ideas of identity where style determines individuality.
Go for Bold