Description

McDonald's New Service Campaign ' Hands Full'

Leo Burnett London illustrates how McDonald’s new services help facilitate everyday moments and experiences, in a new suite of ads.

The campaign aims to illustrate that as the world moves faster and customers' lives continue getting busier, every moment is valued. McDonald’s latest services aren’t solely about technology, they’re about making it that little bit easier to enjoy the things you love and the small, life affirming moments that matter. ‘Hands Full’ shows a young couple adjusting to life with a newborn baby and all the paraphernalia that comes with parenthood. After contending with a pushchair and bags, they arrive at McDonald’s where a McDonald’s crew member approaches them to suggest they make use of table service – a lovely little extra that allows them to sit back and relax.


Voiceover, Dialog, Spoken Text, Script, or Lyrics

Welcome to the world.
We're going down some steps here.
Keys?
You've got 'em.
Hey! Kick around next week, yeah?
Yeah, yeah. Let's do that.
Oh, you are kidding.
It's all right!
Would you like to try table service?
Yeah.
There you go. Enjoy your meal.
Thank you very much.


Written Text

The moment you finally get a moment
Brought to you by table service
McDonald's
Good times made easier



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