"Uplifted Alex", by Mercado McCann to Coca-Cola
Part of Coca-Cola 2018 World Cup global campaign, to run over 200 countries, “Uplifted Alex” is the first spot within a videogame to be launched on real-world platforms. When playing EA Sport’s FIFA ’18 in Journey mode, Alex Hunter, star of the game, will sign a sponsorship contract with Coca-Cola becoming the brand’s first virtual ambassador. Players will be able to watch him shoot a commercial. Uplifted Alex came to life as an ad to launch the new Coca-Cola Zero Sugar being pre-released on the Coca-Cola Sign in Times Square – the first 3D electro-kinetic billboard. The commercial was later played in movie theaters and on social media platforms.
Voiceover, Dialog, Spoken Text, Script, or Lyrics
Hey Alex. Alex Hunter?
Forget them. They don't know anything. You're the greatest. Do you want my Coke? It's OK, you can have it.
Nobody's gonna believe me.
You got a phone?
Come here then.
Taste the Feeling