Description

GAP WHAT LOVE CAN DO FINAL


Voiceover, Dialog, Spoken Text, Script, or Lyrics

The first quarter of the year is hardest on retailers. This is obvious. People went crazy with shopping during Christmas or spent a lot on expensive vacations. At GAP, we are no exception to that rule. Finding that every year our sales drop from February to May. Coincidentally, the most romantic day of the year happens to be during this season, which is not only a good reason to celebrate love, but also a great opportunity to boost sales. Yeah, sure. Roses and chocolates will always work, but data shows that it's important for young people to share experiences that make Valentine's Day kind of special. Introducing What Love Can Do. A GAP Online platform that will show different experiences to share in the name of love. And this suggests the perfect outfit to match with the event.

Using Facebook ads, we want to invite young people to visit our landing page. Once there, all their information will automatically be submitted to our database using Facebook Connect. This will let us analyze their profile so we can generate the perfect experience for the perfect couple. Then they will discover what love can do.

After selecting the experience, they will receive both discount tickets and the perfect outfit for the perfect date. To keep promoting our campaign, we will select the most popular GAP stores from around the country and do an interactive activation using window displays. People can join the fun by playing with the touchscreen to pair the perfect outing with the perfect outfit. Winners will get a promo code redeemable online.

During Valentine's Day, couples will also share their experience through social media using our hashtag. At GAP, we believe in the power of love. Love will help us increase our interactions in social media and boost our online sales. And love will give relevance again to the brand among a young audience by helping them show to their significant other that nothing looks better than the time they spend together.

(Lyrics) Ho
Hey
Ho
Hey
Ho
Hey
Ho
Hey

I belong with you, you belong with me, you're my sweetheart
I belong with you, you belong with me, you're my sweet' (ho)
Hey
Ho
Hey
Ho
Hey

I belong with you, you belong with me, you're my sweetheart
I belong with you, you belong with me, you're my sweetheart


Written Text

Boost Sales
Importance On Valentine's Day?
8 Spending Time Together
4 Material Gifts
What Love Can Do
GAP
Show What Your Love Can Do
f Collection Ad
Location
Age
Interests
Events
Status
Love Can Do
Micro Theater
Love Can Do
Kayaking
Love Can Do
Museum Night
Love Can Do
A Yoga Class
Match The Outing With The Outfit
#LoveCanDo
Social Media Interactions
Boost Online Sales
Relevance


Pop Culture Connections - Outgoing

Pop Culture Connections - Incoming


More from Popisms

Comment

Name: Email: URL: Comment: