Description

Marie Clare - Cover Stories Case Study

For the launch of the new edition of Marie Claire, the monthly magazine deploys an activation named Cover Stories.

Marie Claire has always been with and for women, discovering and sharing their stories. They are the ones inspiring Marie Claire, so to emphasize this tie with them, the magazine has designed a device that puts every woman's name on its cover, in the place of the brand’s. See the full press release on Adstasher.com


Written Text

hey
since the beginning marie claire
supports women
loves women
talks about women
talks to women
but does marie claire inspire women?
women inspire marie claire
and this year marie claire wanted to tell them
by offering them her most special feature
her most iconic feature
her most precious feature
her name
marie claire
the day when marie claire changed her name
marie claire
fatima
fabienne
agathe
france's most iconic women received their very own personalized magazine
but they weren't the only ones because it's about every women
nicole
jeanne
nolwenn
from social media to the street
women created thousands of covers
all around the world
91 countries
but most of all, an important message was sent
whether they are kind
brilliant
frank
delicate
helpful
clever
numb
flashy
curious
silly
strong
ambitious
clumsy
outgoing
it's by being themselves,
that women inspire others
marie claire


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