Description

Just as all creativity is a work-in-progress, so are all creators. For adidas Originals' FW18 campaign, we launched a film that was itself a work-in-progress. Every scene, unfinished. Every creator, in a constant state of beta. Coopting the digital loading symbols of our hyperconnected consumer to inspire them to keep pushing on — but to recognize no matter where the work ends, original is never finished.


Voiceover, Dialog, Spoken Text, Script, or Lyrics

(Lyrics) Can I just start all over?
Keep pushin'
Keep pushin'
Can I just start all over?

Keep pushin' on
Things are gonna get better
It won't take long
It won't take long
Keep pushin' on
Things are gonna get better
It won't take long
Keep on pushin' till you're done
Keep on pushin' till you're done
Keep on pushin', pushin', pushin'
Keep on pushin' till you're done
Keep on pushin', pushin', pushin'


Written Text

Original Is Never Finished
adidas


Pop Culture Connections - Outgoing


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