American Express Presents New Ad Campaign with Lin-Manuel Miranda
As part of the next phase of American Express’ new global brand platform, “Powerful Backing: Don’t Do Business / Don’t Live Life Without It”, the company has debuted a new ad campaign with new global brand ambassador Lin-Manuel Miranda – a cultural leader, a creative force, a champion of local communities and an inspiration to all.
To tell a powerful backing story about how American Express backs people as they do business and live life, the company partnered with Lin-Manuel to feature his own story about how his community of Washington Heights, New York fueled his personal and professional growth – and how American Express has had his back along the way since 1996 when he became a Card Member.
Voiceover, Dialog, Spoken Text, Script, or Lyrics
Don't forget that the past can speak to the future.
Let's settle down. I am going to be your substitute teacher.
Don't assume the substitute teacher has nothing to offer.
Same goes for a neighborhood, or a community. Don't forget that friendships last longer than any Broadway run.
I think you meant to say thanks for the coffee.
And that inspiration will strike while you're walking your dog. Or reading a book.
Yeah. Don't settle for your first draft. Don't settle for your tenth draft. You get to create the room where it happens. Just don't think you have to do it alone. Go out into the world knowing someone has your back. The powerful backing of American Express. Don't live life without it.
Don't live life without it.