Leo Burnett London Celebrates the Farmers and the Quality Ingredients Behind Mcdonald’s

Leo Burnett London has devised an integrated TV, radio and social campaign designed to celebrate the hard work of over 23,000 farmers across the UK and Ireland to deliver the quality ingredients that going into producing our food.

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Over 23,00 British and Irish farmers produce quality ingredients that go into your McDonald's. Like our whole cuts of beef and British potatoes. You can say, you're in good hands.

(Lyrics) There's a bright golden haze on the meadow
There's a bright golden haze on the meadow
The corn is as high as an elephant's eye
And it looks like it's climbing clear up to the sky

Oh what a beautiful morning
Oh what a beautiful day
I've got a beautiful feeling
Everything's going my way

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