Description

American Express is rolling out new creative, jointly-developed with beloved star and longtime friend of the brand, Tina Fey.

This is the next phase in a 360 communications plan to drive awareness of Pay It Plan It, a first-of-its-kind feature that gives 18 million U.S. Credit Card Members more options for how they pay for the things they buy (like paying off the coffee you bought yesterday or splitting up payments for your new mattress over a few months).


Voiceover, Dialog, Spoken Text, Script, or Lyrics

One!
Did you try this one?
Feel this one, it's amazing!
Two!
It's nice, but it's kind of pricey.
Hi.
Hi.
You can't skimp on a decision this important. A mattress is where you'll spend over half your life and eat all your meals. But it's all good. Just use Pay It Plan It.
Pay It Play It is designed for you from American Express. Split large purchases up over time with no interest and a fixed monthly fee, so your plan is clear from the start.
You want me to help you carry this to your car, or...
The powerful backing of American Express. Don't live life without it.


Written Text

American Express
Pay It Plan It
American Express
Don't live life without it



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