Michelin Primacy 4 Commercial - Primacy 4 TV ad 2018

"I Need You" Your peace of mind is what drives us. And our dedication to safety is what lets you drive on; to be present for the ones that count, especially when they need you most. Here's to resting easy and knowing you'll always be there. This 2017 Super Bowl LI ad from Michelin tires features people across the glove getting contacted by friends and family to come home when they are needed. Michelin tires help them get there safely retardless of the weather or traffic conditions. Of course, we also get a cameo of the Michelin Man giving us a heart sign in the reflection of a puzzel. Hello. (Lyrics) There is a truth and it's on our side Dawn is coming Open your eyes I will stay with you tonight Hold you close 'til the morning light Can you come home? Max is homesick. When it matters most Michelin A better way forward

You made them happy, now keep them safe. Share your #FirstCarMoment. "My First Car #FirstCarMoment" (Lyrics) Set 'em wild, set 'em wild Set them free You cannot move so Go ahead and set' em free You Made Them Happy Now Keep Them Safe Share Your #FirstCarMoment Michelin A better way forward