- Date: January 29, 2020
- Type: Television Commercial
Amazon Super Bowl Commercial 2020 - #BeforeAlexa
What did we do #BeforeAlexa? Watch now and vote for your favorite ad on Ad Meter! https://admeter.usatoday.com/
Ellen DeGeneres and Portia de Rossi wonder what people did before Amazon's Alexa.
* We see a shot from the past where an old woman asks her servant Alessa to turn the temperature down 2 degrees and the girl picks up a burning log from the fireplace and tosses it out the window.
* A queen asks her Jester, Alexine, to tell her a joke.
* A man asks the newsboy, Alex, to tell him the day's news.
* A settler in a covered wagon asks his companion, Al, to play that song he likes. Al starts humming on an old jug.
* A peasant woman asks her friend Alexi to tell her something interesting. We learn that the Earth is flat.
* A princess sends her carrier pigeon, Alexamis, to deliver a message to a prince. The pigeon is caught by a hawk. The hawk is caught by a dragon.
* The US President asks his assistant, Alicia, to delete incriminating tapes. She doesn't.
Ellen DeGeneres: Baby!
Portia de Rossi: Coming.
Ellen: Alexa, turn down the thermostat.
Alexa: Okay, turning down thermostat.
Ellen: Ah, there we go. What do you think people did before Alexa?
Lady from Past: Alessa, turn the temperature down, two degrees. (man screams) Thank you, dear.
Queen: Alexine... ...tell me a joke.
Alexine: Jokes? Erm. Gawd, you'd think I'd know loads. Look at me. Next.
News Boy: News, get your news here.
Man: Alex, what's today's news?
Alex: It doesn't matter. It's all fake. (laughs heartily) Al, play that song I like. (simple jug song) Al, next song. (slightly different jug song)
Woman: Alexi, tell us something interesting.
Alexi: Okay, the Earth is flat, and a witch stole his pants.
Alexamis, send this message to Prince Constantine. (squawk) (roar) Urgh. (suspenseful music)
President: Alicia, remind me to delete those tapes.
Alicia: Yes, Mr. President. I ain't deletin'... (slam)
Portia: Yeah, I don't know what people did before Alexa.
Ellen: Alexa, play my favorite song.
Jug version of "Yeah!" by Usher "Yeah!" by Usher