2019 Audi A6 Campaign: “Layers”

Was it necessary to take an award-winning luxury car and start over? To rebuild it from the ground up with layer upon meticulous layer of innovative tech and precision engineering? No. And that’s exactly why it had to be done.

Discover the all-new Audi A6 at Connect with us: Subscribe to our YouTube channel: Like us on Facebook: Follow us on Twitter: Follow us on Instagram: About Audi: Advanced technology has always been at the very heart of Audi DNA. We have set a standard of excellence with a number of automotive firsts: implementing quattro all-wheel drive in a luxury sedan, introducing lightweight aluminum chassis construction and utilizing LED headlights in production vehicles. Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past and our future. Our reputation on the road has been amplified by a near-century long record of dominance in Motorsports. Since the 1930s in the days of the silver arrows, Audi has consistently advanced the world of racing through revolutionary technologies, including the legendary Audi 5 cylinder engine and quattro all-wheel drive. Today, our motorsport program consists of Formula E, DTM and World RX. Our North American customer racing program competes in the IMSA WeatherTech SportsCar Championship and Continental Tire SportsCar Challenge with additional teams participating in the Pirelli World Challenge and Touring Car Racing. Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury cars and SUVs. Visit for more information regarding Audi vehicles and business topics. This is the official YouTube channel for Audi of America, Inc. (“Audi”). All videos, images and content contained herein are the sole property of Audi. You may not download, copy, reproduce, or otherwise exploit any of these materials without the expressed written consent of Audi. If you would like to share videos on this channel, Audi invites you to use the YouTube share, embed, and/or email options.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Here's a question: Was it necessary to create a luxury car more teched out than Silicon Valley? With a cockpit fit for a spaceship. Hang on. Radar that senses things the human eye can't. Busted.
Hi mom.
And the ability to make thousands of decisions before you even make one. Was all this really necessary? What do you think?

Written Text

The all-new, heartpounding Audi A6.
Progress is never satisfied.

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