Serena Williams x Bumble - In Her Court
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As a social network rooted in promoting kindness, respect, and empowerment, Bumble is a safe place for people to look for love. We’ve changed the archaic rules of the dating game so you can form meaningful relationships in a respectful way. On the app, a match is created after two users have mutually right-swiped on one another’s profiles. From here, women on Bumble can either start a chat with their new match or continue swiping through other profiles on the app. On Bumble, women always make the first move. If the match is a same-sex match, either person can start a chat within 24 hours of being matched. If a chat isn’t initiated within 24 hours, the match expires. Men can’t initiate a conversation with women, but they can show they're especially interested by using the daily 24-hour extend feature or a SuperSwipe! By encouraging our users to make the first move, we’ve seen over 3 billion messages sent worldwide! BE BOLD - MAKE THE FIRST MOVE ON BUMBLE.
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Partnering with Serena is the embodiment of what our brand and our company is. Women making the first move, owning who they are, and building their dreams. There is nobody on the planet that exemplifies that more than Serena.
When the ball is in your court, we have an opportunity to take the first step. Is it in life, is it in relationships, it is in career? It's in your court, and it's for you to make that decision.
Na na nana
#InHerCourt / In Her Court