Description

Cheerios - Good Goes Round - Anthem

Cheerios wanted to inspire families to reconsider what Cheerios really are, positive energy food. To do so we conceived, created and launched Cheerios’ new brand platform, Good Goes Round, built around the idea when you eat good food, you feel good, you do good things, and it all comes back round in a virtuous circle.


Voiceover, Dialog, Spoken Text, Script, or Lyrics

(Lyrics) Seed to the oat, to the O, to the bowl. to the spoon
Bowl to the spoon to the mouth of the boy in a room
Room for that goodness inside to bloom
Good goes around and around and around

Seed to the oat, to the O on that table for two
Baby and mama sit down for that first finger food
Start with the good and the good will come back to you
Good goes around and around and around

Seed to the oat, to the O on the first day of school
Schooling your sister on why
And just how to be cool
Cool if she hangs you can show her what's good
Good goes around and around and around

Seed to the oat, to the O it's the good that we do
Put in the good and the good will come back to you
The circle of good makes the whole world better too
Good goes around and around and around
Good goes around and around and around
Good goes around and around

Good goes around and around


Written Text

Good Goes Round
Cheerios


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