The Great Unknowns – The Big Game | Kia
Every year, millions of dollars are spent on celebrity endorsements in Big Game ads.This year, we’re doing something different.
Instead of handing checks to celebrities, we’re launching the The Great Unknowns Scholarship to help young people in need get a foothold in higher education. 02/03/19 https://www.TheGreatUnknowns.org/
This 2019 Super Bowl 53 teaser ad from Kia features a little boy narrating. He brings up the idea of putting aside money for people who are not as well off as celebrities known for Super Bowl commercial appearances.
Voiceover, Dialog, Spoken Text, Script, or Lyrics
Right now, companies everywhere are choosing celebrity endorsers for their Big Game ad. Millions will be paid. It's like any other year. But what if it wasn't? What if a few of those celebrity paychecks got set aside to help unfamous people? What if this year, in some way, it was about the rest of us?
Donald R. Cleveland - Attorney at Law
Here's to the great unknowns