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Dear Tech: An Open Letter to the Industry

IBM is asking the question: what kind of tech company does the world need today? One that applies smart technologies at scale with purpose and expertise—not just for some of us, but for all of us. Let’s expect more from technology. Let’s put smart to work. ibm.com/smart


Voiceover, Dialog, Spoken Text, Script, or Lyrics

Dear Tech... Dear Tech... Dear Tech. Let’s talk. We have a pretty good relationship. I love my smartphone. And yes, I’m probably on it more than I should be. I love my apps. I love developing apps. I love the way that you help me connect.

Dear Tech, You’ve done a lot of good for the world. But I feel like you have the potential to do so much more. We’re facing some big challenges: How do we better protect our natural resources? ...and better respond to natural disasters? How do we bake security into everything we do? I want all my data to be protected. I need a cloud that talks to my other clouds. I need tech that works at scale.

Dear Tech... Are you working for all of us, or just a few of us? Can we build AI without bias? AI that fights bias? AI that helps us see the bias in ourselves? We need tech that helps people understand each other. That understands my business.

Dear Tech... Here’s the thing: It starts with people. It starts with me. It starts with me. I would like to make open source software the standard. I’m teaching the next generation of coders. We’re working to help make sure your food is fresh and safe to eat. That what you buy isn’t a knockoff, or from a sweatshop. We’re helping people take the turbulence out of air travel. We’re working on smarter ways to help people manage their diabetes. We’re doing the hard work. And we need your help. We need your support. ...to make a difference in people’s lives.

Dear Tech... Dear Tech... Dear Tech. Let’s help make a difference in finance. Let’s make a difference in retail. ...in telecommunications. ...insurance. ...in healthcare. Let’s make a difference in government. ...the environment. ...and society. Let’s develop new solutions with the help of Quantum technology. Q-U-A-N-T-U-M. Quantum. Let’s use IoT to help victims of natural disasters. Let’s use Blockchain to help reduce poverty. Let’s show girls that STEM isn’t just a boys' club. Let’s champion data rights as human rights. We have the power to do so much. Let’s do it all... Together. Together. Together. Together. Let’s expect more from technology. Let’s put smart to work.


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IBM



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