Loyalty | Eric Church | 2019 Ram 1500

Eric Church built a career by blazing his own path, working harder than anyone else, and by tirelessly serving his fans. In “Loyalty,” Ram collaborated with Eric and his official fan club, the "Church Choir", to honor the value of loyalty to our work, friends and loved ones. You don’t earn loyalty in a day, you earn it day by day.

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Voiceover, Dialog, Spoken Text, Script, or Lyrics

I know a thing or two about loyalty. It's more than an instinct, it's a choice you make. The choice to serve the people that made you who you are. To show them what you're really capable of, and to earn their loyalty every day.


In a great big world spinning around
People walking around on shaky ground
My foundation's solid
Like a vessel gettin' tossed on the big blue sea
Tryin' to rock me off my feet
It's you that keeps me solid

Written Text

Eric Church Double Down Tour
Eric Church Outsiders Radio
Eric Church Solid
Mobile Record Press
Eric Church Desperate Man
It's fans like you that keep me solid!
Listen in your Ram, at home, on your phone
One year of Sirius XM included
Built on loyalty
Built to serve

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