Privacy on iPhone — Simple as that — Apple

We believe your privacy should never be something you have to question. It should be simple, straightforward, and understood.

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Right now there is more private information on your phone than in your home. Think about that. So many details about your life right in your pocket. This makes privacy more important now than ever. Your location. Your messages. Your heart rate after a run. These are private things... ...personal things... and they should belong to you. Simple as that.

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Privacy. That's iPhone.

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