Soul. Featuring the new Porsche Taycan.

Soul. It’s individual and unique. A deeply felt emotional essence, that defines the principles of life, feelings, thoughts and actions around us.

For Porsche, soul is what makes us who we are, no matter what changes around us. _ Electricity consumption combined: 26,9 kwh/100 km; CO2 emissions combined: 0g/km

Voiceover, Dialog, Spoken Text, Script, or Lyrics

I wonder if everyone has one What about me? Does it change over time? Do these buildings have one? Toys? How about babies? Or animals? What does it look like? Can we see it? Can we feel it? Or even hear it? Papa? What is soul?

Written Text

Soul, electrified. The new Taycan.
The first all-electric Porsche

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