Description

Volvo Trucks – The Tower feat. Roger Alm

In the film ”The Tower”, we launch our four new trucks by stacking them on top of each other. The majestic tower drives through a mysterious landscape and on top of it you can see Roger Alm, the President of Volvo Trucks, in an unexpected role.


Written Text

We are launching four new trucks strong enough to carry each other and our president.
VOLVO FMX | VOLVO FH | VOLVO FH16 | VOLVO FM
The tower was made possible thanks to the new bogie that can carry up to 38 tonnes.


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