Absolut's 'Its In Our Spirit' Campaign Looks Forward To Being #togetherIRL Again

In response to global research insight that consumers, especially LDA Gen Z, are craving real life connections, Absolut has launched a campaign to celebrate the great things that happen when diverse minds come together.

The ‘It’s in our spirit’ campaign features global stars like actress Tessa Thompson, musicians MNEK & Jolin Tsai, and esports champion Ricki Ortiz (Evil Geniuses) battling through a gaming world to get back to IRL authentic connections.

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