Description

Michelob ULTRA | “Happy” Super Bowl

Are you happy because you win, or do you win because you’re happy? #JoyWins

This ad is full of professional athletes, past and present including Serena Williams (tennis), Brooks Koepka (golf), Anthony Davis (basketball), Peyton Manning (football), Jimmy Butler (basketball) and Alex Morgan (soccer).


Voiceover, Dialog, Spoken Text, Script, or Lyrics

What if we were wrong this whole time. Wrong in thinking that joy only happens at the end. After the sacrifice, after the commitment, after the win. What if happiness has always been there fueling the run toward greatness. It's not a distraction, but instead something more vital. What if joy is the whole game, not just the end game. So ask yourself, are you happy because you win, or do you win because you're happy.

(Lyrics)

Can I kick it? Yes you can.
Can I kick it? Yes you can.


Written Text

It's only worth it if you enjoy it
Michelob Ultra


Pop Culture Connections - Outgoing

Pop Culture Connections - Incoming

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