Description

Bigger Picture | Budweiser Super Bowl Commercial

For the first time in 37 years, Budweiser isn’t airing a commercial during the Super Bowl. Instead, we’re redirecting our advertising dollars to support COVID-19 vaccines awareness and education. Working with partners like the Ad Council and COVID Collaborative, we’re helping to safely bring people back together again soon.

Over the past year, we’ve seen America’s collective resilience. We’ve seen everyday people turn isolation into connection, and strength into hope. We made our new Super Bowl ad – “Bigger Picture” narrated by Rashida Jones – to champion those stories and honor the ordinary people of America doing extraordinary things.

To learn more visit www.Budweiser.com

People singing from their apartment building windows. Guys swiveling a fence into a table. People doing a drive-by birthday parade for an old woman. A man getting licked by his dog during a Zoom meeting. The Lakers celebrating in an empty arena. People waiting in lines for food or vaccines, and people dancing including a guy in a bathrobe and slippers at the grocery store. A front-line nurse getting her COVID vaccine.


Voiceover, Dialog, Spoken Text, Script, or Lyrics

The thing about America is we can do anything. We can turn rooftops into mountaintops. We can turn boundaries into common ground. We can turn solitude into closeness. And screen time into playtime. Silent stadiums? Let them hear the roar of history being written. We turn waiting and waiting and waiting into dancing and dancing and whatever that is. And together, let's turn out strength into hope.

(Lyrics)

Lean on me when you're not strong
I'll be your friend
I'll help you carry on


Written Text

Bigger Picture
NBA Finals 2020 Champions
For the first time in 37 years, Budweiser will not air a Super Bowl ad. Instead, we are redirecting our advertising dollars to raise awareness of the COVID-19 vaccines. Beginning by joining forces with the Ad Council and COVID Collaborative. See you at the game next year.
Budweiser | Ad Council
Learn more at Budweiser.com


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