Description

Jeep® | The Middle

Jeep® reminds us we are stronger than the obstacles in our way, and invites us to remember all the ways we are connected as Americans. A timeless CJ-5 takes us on a journey to the U.S. Center Chapel in Kansas in search of common ground. We have spanned deserts and climbed the highest peaks. We can cross this divide. #JeepTheMiddle

For 80 years, the Jeep® name has been indelibly associated with freedom, authenticity, adventure and passion. These are vehicles for “dreamers and doers” - forging extraordinary, uncommon bonds between themselves and their owners, because adventure is found in every Jeep® vehicle’s DNA. The Jeep® badge stands for more than a brand. In truth, it’s a badge of honor.


Voiceover, Dialog, Spoken Text, Script, or Lyrics

Narrated by Bruce Springsteen
There's a chapel in Kansas standing on the exact center of the lower forty-eight. It never closes. All are more than welcome to come meet here in the middle. It's no secret. The middle has been a hard place to get to lately. Between red and blue, between servant and citizen, between our freedom and our fear. Now fear has never been the best of who we are. And as for freedom, it's not the property of just the fortunate few. It belongs to us all. Whoever you are. Wherever you're from. It's what connects us, and we need that connection.

We need the middle. We just have to remember the very soil we stand on is common ground. So we can get there. We can make it to the mountain top, through the desert, and we will cross this divide. Our light has always found its way through the darkness. And there's hope on the road up ahead.


Written Text

US Center Chapel
Welcome to the center of the USA - Lebanon has Souvenirs
To the ReUnited States of America
Jeep.com/TheRoadAhead
Jeep 80th


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