The commercial starts with a man and a woman in a library, climbing a ladder, wearing denim - everyone's jeanius.
Next is a plaid van, with people piling out of it, walking down a plaid street, all wearing plaid, even a Great Dane, covered in plaid - everyone's got plaiditude.
Next is a group of people running through a field where instead of bales of hay, we see giant balls of yarn with the people climbing on top of the varied colors of yarn. - Everyone's Knitorious.
Everyone's got Plaiditude
Expect More. Pay Less.