This commercial features a little boy dressed up in a full Darth Vader outfit - mask, robes, and all. He walks around the house trying to use "the Force" on things, but is getting frustrated because it's not working - he keeps raising and waving his hands to try to do things with his mind powers. First he tries to use the Force on his parent's exercise bike, then the family dog, the washing machine, and a baby doll. Even though he is wearing the Darth Vader mask, you can tell he is very frustrated. In the kitchen, he tried to move his lunch plate, but when his mom slides it over to him, it's worse than nothing happening at all. Finally, the child's father comes home in his new VW Passat. The boy goes out to try to work his magic on the car. After several tries, the car lights up and the engine starts. We see that the dad has pushed the remote start button on his key chain. The boy doesn't know that, so is completely amazed that his powers over the Force worked on something.